Michael Ross

What I Offer

As your ADHD Empowerment and Financial Coach, duel qualified as a Chartered Financial Planner and ADHD Coach, I am dedicated to transforming your personal, business, and financial life through bespoke strategies that uncover your hidden strengths. With 13 years of experience as a Financial Adviser, Specialist ADHD Coach, and Neuroscience Training, coupled with my lived experience with adult-diagnosed ADHD, I bring a wealth of knowledge to help you transition from merely surviving to truly thriving.

Personal Journey

Receiving an ADHD diagnosis at age 38 was a surprise, but it brought immense relief. It explained the lifelong struggles I faced in fitting in and keeping up with peers in both academia and professional settings. My solution had always been to work harder and longer, which led to repeated burnouts.

Medication following my diagnosis was like flipping a switch in my brain, enhancing my focus but leaving me still disorganised, exhausted, and overwhelmed. My journey to managing ADHD began with the support of ADHD coaches who helped me develop strategies to navigate my condition.

Professional Accomplishments

I’ve built a successful career as a Financial Adviser and am an ADDCA Associate Certified ADHD Coach. Despite ongoing symptoms such as anxiety, emotional dysregulation, hyperfocus, and lack of focus, I have learned to manage my ADHD, capitalise on my strengths, and now aim to help others do the same.

School Challenges

While I excelled in school subjects, I struggled with essay writing and exams. My mind would often go blank, leading to misinterpretation of questions or lengthy, off-topic responses. Overexerting myself resulted in frequent burnouts.

Work Life

Office environments hindered my focus, leading me to prefer remote work. I navigated distractions and workplace bullying by understanding my legal rights and educating employers. Traditional organisational strategies didn’t work for me, so I developed unique approaches and negotiated for reasonable adjustments. Despite these challenges, I built a successful career as a financial adviser.

Personal Life

Managing emotions and daily tasks was difficult. Learning to pause, set boundaries, and ground myself became essential. Emotional overwhelm sometimes affected personal relationships, leading to overthinking. During lockdown, I recognised ADHD traits in one of my children and supported her through her diagnosis, which brought immense joy as I watched her thrive in school.

ADHD Coaching

Engaging in coaching led me to complete a Professional ADHD & Life Coach Training Certification, certified by both the Professional Association for ADHD Coaches and the International Coaching Federation. I am now on the verge of professional accreditation.

Commitment to the Neurodivergent Community

My background as a financial adviser, combined with witnessing clients’ transformative journeys, fuelled my passion for coaching. I aim to support individuals with ADHD, helping them recognise their strengths, overcome obstacles, and lead fulfilling lives.

In addition to my professional background, I am deeply committed to the Neurodivergent community. I have designed and delivered “Secret Life of Money” workshops, focusing on financial education and empowerment for individuals with ADHD. These workshops, conducted in partnership with ADHD charities and featured at national conferences, underscore my dedication to making a positive impact. Future workshop dates will be announced.

Mission

I am committed to empowering those with ADHD to better understand themselves, fostering personal growth, happier relationships, and self-worth in both family and work life. My mission is to ensure that no one with ADHD suffers unnecessarily, guiding them to lead abundant lives where ADHD doesn’t limit their potential.

My Approach to ADHD Coaching

When we work together, my goal is for you to walk away from our sessions with a deep understanding of how your brain works, an appreciation of your unique strengths, and a toolkit of habits and strategies tailored to your life. My hope is that these will have a lasting, positive impact on how you feel day to day and the way you approach life’s challenges.

Some of the things I help people like you with include:

• Strengthening personal and work relationships
• Becoming more organised, both at home and at work
• Finding practical ways to beat procrastination
• Getting on top of your finances and building a healthier relationship with money
• Feeling more in control of your time and your priorities

As an ADDCA-certified ADHD Coach and former Financial Adviser, I bring a blend of lived experience and professional training to our sessions. Like many, I wasn’t diagnosed until adulthood, and the impact of that late diagnosis—along with the trauma that came with it—has shaped my understanding of ADHD in profound ways. Two of my children also have ADHD, and it’s a privilege to support them on their journeys, just as I hope to support you on yours.

You know yourself and your ADHD best. My role is to offer a unique perspective, insights, and tools you might not have considered before, helping you see your strengths and use them to their fullest.

How We’ll Work Together

We’ll meet in a safe, confidential, and non-judgemental space, whether via video conferencing or in person in Borehamwood, UK. Most clients opt for three 50-minute sessions per month, but we’ll tailor our schedule to fit your needs.

Our sessions will focus on:

• Understanding how your ADHD affects your personal life, relationships, work, and finances
• Exploring how you want your life to feel and what changes you want to make
• Uncovering your hidden strengths and figuring out how to use them to your advantage
• Charting a course from where you are now to where you want to be
• Identifying the support and resources you need along the way

To find out more and take the first step in our journey together, visit my website at www.newdawnadhdcoach.com.

I accept Access to Work and personal funding, and I also offer a limited number of complimentary 30-minute discovery coaching sessions. Feel free to contact me via the consultation button on my website, www.newdawnadhdcoach.com  to book a session.

I offer a limited number of complimentary 30-minute sessions to prospective clients, and for people paying privately, I charge £120 per session thereafter, and require a minimum of 2 sessions per month up to 4 sessions per month. Most clients book 3 sessions per month. Where clients would like their sessions funded directly from Access to Work, I charge £180 per session due to the additional admin involved. I’m not VAT registered.

I am generally available from 10 to 6 pm Monday to Wednesday, and 10 am to 4 pm Thursday.

I will also be launching a workshop to help ADHDers entitled:

ADHD Financial Secrets: Staying on top of your money, so that your money isn’t on top of you or your relationship with your partner.

Please feel free to see the client testimonials on my website, and let me know if I can provide anything else at this stage or if you would like any amendments to the documents attached.